But how many of those same animal lovers, pause to think of the life of the sentient being behind their bacon sandwich, sausage, steak or burger? Why this disconnect with the life of the sentient animals who provide our food? How can we react strongly to cruelty to our companion animals, yet seemingly turn a blind eye to the intolerable suffering of farm animals?
In days gone by, the butcher on the high street would have hung carcasses outside his shop. Today, many millions of pounds are spent on designing engaging packaging suggestive of happy farm animals in buttercup fields. Labelling terms are used to market the products under terms like ‘farm fresh’ and ‘country fresh’.